Developing a Digital b2b content marketing Marketing Strategy Digital marketing of content marketing trends requires a commitment to produce quality assets. It also requires tracking the results and establishing KPIs that can be measured. This is how you can ensure an ROI on your investment. For example, the UN Refugee Agency's Webby award-winning podcast he...
Planning Your content marketing strategies Strategy The most successful strategies are those that cover broad goals rather than a specific tactic. They typically include a range of metrics that will provide the benchmarks to measure progress over time. Begin by identifying your audience. This might require some investigation like creating buyer personas, or ...
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