Joining this non-traditional trend is another big star, Kichcha Sudeep, whose thrilling film "Max" will also focus on its broadcast airing. In a unexpected twist, Venkatesh’s hit "Sankranthiki Vasthunam" is poised to make its broadcast debut in advance of being streamed on OTT platforms. "Max" features an multi-talented team that includes Varalaxmi Sarathkumar, Sunil, Samyukta Hornad, and Sukrutha Wagle, among others. Helmed by Vijay Karthikeyan, "Max" has received complimentary reviews and done superbly at the Tollywood Box Office Collection office. This budding trend sparks curiosity about how many more films may follow this tactic, potentially driving new record highs in TRP ratings. Audience members eagerly looking forward to the OTT release have voiced their astonishment at this move. The film is set for its world small-screen premiere on February 15 at 7:30 PM on the Zee Kannada channel, although the debut date for its digital release is yet to be revealed. The film is made by Kalaippuli S.
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