The streaming giant on Wednesday announced a major overhaul of its home page, the first redesign since it unveiled its current home page in November 2013.
Additionally, the streamer announced it will begin testing generative AI-boosted search and a TikTok-like vertical video feed on mobile. While Netflix emphasized that these will initially be considered "small tests," meaning that not all Netflix users will initially receive the tools, the global scale of the tests suggests a much larger undertaking.
The streamer’s sleek new TV home page will move its main menu from the left-hand side to the middle of the page, similar to rival Apple TV. Content descriptions will appear more compact, Подарок для конкурента and recommendations will be more personalized in real-time based on browsing behavior and the viewing time of day, the company said.
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